The results of the 7th Annual Best Illusion of the Year are in! The winner: “Silencing awareness of change by background motion.” Though of the top 10 finalists, I personally like “Mask of Love.” If you’d like to see a collection of fun illusions that befuddle the brain, check out our Brain Teasers page. You [...]
Tags: brain teasers, illusions, visual processing
Posted May 12, 2011 by Marghi Merzenich under Neuroscience, Uncategorized
Take a look at this picture: I think it’s pretty incredible–not just because it’s an awesome piece of art, but because it provides a fantastic example of the versatility of your visual processing system.
Tags: art and the brain, lewis lavoie, visual processing
Posted March 2, 2011 by Marghi Merzenich under Neuroscience, Odds and Ends
According to scientists at the University of Nebraska-Lincoln, eye movement can teach you a lot more about politics than you might guess. These scientists studied how liberals and conservatives respond to “gaze cues,” and found dramatic differences. The short version: the liberals generally followed the cues, the conservatives did not. Read about the study here. [...]
Tags: brain function, neurology, politics, politics and the brain, visual processing
Posted December 13, 2010 by Marghi Merzenich under Odds and Ends, Research studies
‘If you want to keep safe out there, you must use your peripheral vision.’ So said the mentor in the orange vest. I was in a crowd of about 100 cyclists who were about to embark on their first criterium bicycle race. Criteriums are circuit races that are held on short road circuits. In this [...]
Tags: UFOV, visual processing
Posted January 26, 2010 by Peter Delahunt under Benefits of Brain Fitness, InSight, Physical exercise
It turns out Posit Science doesn’t just help people recover from debilitating conditions, but actually has the potential to produce superhuman athletes. Take Dave Demko, the professional skiing competitor who has used our programs (along with rigorous physical exercise and training) to beat people more than half his age (just enter his name in the [...]
Tags: competition, Dave Demko, Exercise, reaction time, skiing, sports, Training, visual processing
Posted December 14, 2009 by Cyrus Hedayati under Benefits of Brain Fitness, Brain exercise, Brain Fitness Program, Brain plasticity, Exercise, InSight, Physical exercise, Posit Science software, Processing speed
I just got a sneak peek of the new PBS show called Brain Fitness Frontiers in which our own founder, Dr. Mike Merzenich, is featured. One of the everyday examples of brain fitness Dr. Mike mentions is how older people can avoid falling down by training their brains to keep their head upright when they [...]
Tags: aging, brain fitness, brain training, falling, retrain, safety, visual processing, walking
Posted November 24, 2009 by Laura Moon under Benefits of Brain Fitness
I commute to work on my bicycle through downtown San Francisco every day rain or shine. It is more fun than sitting in a crowded bus or worse, driving in rush hour traffic. However, riding a bike in the city can be dangerous. Drivers often fail to see me and pull out in front of [...]
Tags: biking, divided attention, driving safety, InSight, visual processing
Posted November 16, 2009 by Peter Delahunt under Benefits of Brain Fitness, Brain exercise, InSight, Neuroscience, Processing speed
Cognitive ability is a critical measure of safe driving … understanding that point the way toward improving our ability to deal with the many distractions beyond texting that we can’t eliminate or legislate.
Tags: brain fitness, brain training, crash risk, distracted driving, DriveSharp, driving safety, texting while driving, visual processing
Posted November 4, 2009 by Steven Aldrich under Neuroscience
I am disappointed that distracted driving has been myopically defined as “texting while driving” … we are missing an opportunity to make a dent in the 6 million annual crashes in the US.
Tags: crash risk, distracted driving, safer driving, texting while driving, visual processing
Posted November 4, 2009 by Steven Aldrich under Neuroscience
In my view the most impressive outcome from a cognitive training study is the 51% reduction in at-fault crash rates found in the ACTIVE study. ACTIVE is an acronym for Advanced Cognitive Training in the Independent and Vital Elderly. It is the largest clinical trial to examine the effects of cognitive training with almost 3000 [...]
Tags: ACTIVE study, crash risk, DriveSharp, InSight, safer driving, The Eye and the Auto, visual processing
Posted October 29, 2009 by Peter Delahunt under DriveSharp, Driving, Driving safety, InSight, Neuroscience, Research studies