Evidence Matters
I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store. There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep. These products are bit of a mixture of science, [...]
Tags: evidence, marketing, products, research, scientific validity
Posted June 23, 2010 by Steven Aldrich under Brain Fitness Marketing, Posit Science software
Posit Science's corporate blog is the place where our employees share their thoughts about Posit Science and its products, brain fitness, breakthroughs in neuroscience, and any other topic they find interesting and relevant. 
