Neuroscience and Iconoclasts- Seeing and Altering Reality

Gregory Berns’ book Iconoclast highlight’s the brain’s role in invention and innovation … altering perception can lead to breakthroughs.

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Posted August 24, 2010 by Steven Aldrich under Neuroscience, Odds and Ends

SharpBrains Innovation Awards and Posit Science Technology

I was excited to listen as Alvaro Fernandez presented the SharpBrain Brain Fitness Innovation Awards at the end of May.  Four out of the top 10 finalists used Posit Science technology, including Allstate whose effort with us was described as: … a “proof of concept” for what may turn out to be a significant effort by [...]

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Posted June 11, 2010 by Steven Aldrich under Driving, Driving safety, Posit Science software

Turning Invention Into Innovation

Brain fitness programs are moving from an invention to an innovation.

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Posted January 7, 2010 by Steven Aldrich under Brain Fitness Marketing, Odds and Ends

Posit Science Participating in the SharpBrains Summit in January

Posit Science is participating in the inaugural SharpBrains Summit next month. The conference is the first global and virtual conference devoted to Innovation and Technology for Lifelong Cognitive Health and Performance. On January 18th, I am speaking on a panel about applying brain plasticity to improve driving safety. On January 19th, Posit Science co-founder Dr. [...]

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Posted December 8, 2009 by Steven Aldrich under Brain exercise, DriveSharp, Driving, Driving safety, Neuroscience