A recent study published in the Journal of Neuroscience shows that activity in the medial prefrontal cortex can predict behavior more accurately than the individuals themselves.  Participants in the study listened to public service announcements on the benefits of sunscreen while their brains were scanned in an fMRI machine.  The participants were asked whether or [...]

The holidays are rapidly approaching, and if you’re like me, you may still be struggling with deciding what ‘perfect gift’ you should give your mate or aunt or sister that could really mean something for them.  In the Land of Plenty, it is sometimes hard to determine what those individuals that we love can really [...]