I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store.  There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep.  These products are bit of a mixture of science, [...]

Lately, I’ve read about quite a few interesting brain imaging studies, on all sorts of topics. Collectively, these have sparked my curiosity about this question: how might brain imaging technology transform our culture far beyond its medical applications? While many of the possibilities are exciting, others make me nervous–especially those that threaten hard-won equalities by [...]