Auto Insurance, Driving Safely and Saving Money

Insurance companies have the capability to offer brain performance improvement software, DriveSharp, that increases safety and reduces costs. What’s in the way of offering it to everyone?

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Posted January 14, 2011 by Steven Aldrich under DriveSharp, Driving, Driving safety, Neuroscience

Giving Health Advice for Older People? Don’t Forget the Brain!

Last week I wrote about some very healthy, happy centenarians and talked about a recent study on people aged 100+ that found some commonalities across those living long and well. Today I saw that Dr. Mark Lachs has just come out with a new book called Treat Me, Not My Age which purports to give [...]

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Posted October 27, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain exercise, Brain Fitness Program, DriveSharp, InSight, Memory, Neuroscience, Physical exercise, Processing speed, Research studies

DriveSharp: Proven To Help Keep You Safe On The Road

Our eyes take in a lot of information from the world, but limitations in brain processing means that we can only pay attention to a small portion of it. As a consequence we often fail to notice important information that is clearly in our field of view because our attention is focused elsewhere. One compelling [...]

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Posted August 30, 2010 by Peter Delahunt under Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies

Four Steps to Enhance Your Driving Wellness

Ed. note: Today we are pleased to present a guest post from Beth Tracton-Bishop, Ph.D, a gerontologist with The Hartford Advance 50 Team and an expert on aging and driver safety. Click on her name above for a full biography. Have you ever heard of the phrase “driving wellness”? It’s a relatively new term that takes [...]

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Posted July 22, 2010 by Beth Tracton-Bishop under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Posit Science software, Processing speed

SharpBrains Innovation Awards and Posit Science Technology

I was excited to listen as Alvaro Fernandez presented the SharpBrain Brain Fitness Innovation Awards at the end of May.  Four out of the top 10 finalists used Posit Science technology, including Allstate whose effort with us was described as: … a “proof of concept” for what may turn out to be a significant effort by [...]

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Posted June 11, 2010 by Steven Aldrich under Driving, Driving safety, Posit Science software

Live Blogging the SharpBrains Summit – Day 1

1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage.  We hope you enjoyed the live blog and that you’ll be back tomorrow! 1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role [...]

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Posted January 18, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain exercise, Brain Fitness Marketing, Brain Fitness Program, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Memory, Neuroscience, Posit Science software, Processing speed, Research studies

Traffic… Why It’s Hard to Drive

I’ve been reading a fascinating book called Traffic by Tom Vanderbilt.  He writes about many of the challenges that driving presents to the brain.  In one section he quotes a survey of a road in Maryland where information is presented to the driver every two feet (think of traffic signs, road markings, stoplights, street names… not [...]

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Posted January 15, 2010 by Steven Aldrich under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Exercise, Posit Science software, Processing speed

Posit Science Participating in the SharpBrains Summit in January

Posit Science is participating in the inaugural SharpBrains Summit next month. The conference is the first global and virtual conference devoted to Innovation and Technology for Lifelong Cognitive Health and Performance. On January 18th, I am speaking on a panel about applying brain plasticity to improve driving safety. On January 19th, Posit Science co-founder Dr. [...]

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Posted December 8, 2009 by Steven Aldrich under Brain exercise, DriveSharp, Driving, Driving safety, Neuroscience

Why Would An Older Driver Run A Red Light?

I read an interesting science paper recently published in the Journal of Gerontology. Dr. Sheila West and her colleagues from Johns Hopkins University asked older drivers to volunteer to have their cars rigged with cameras and GPS systems to monitor their driving over a five-day period. They recruited 1,425 drivers aged 67 to 85. Specifically [...]

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Posted December 1, 2009 by Peter Delahunt under Benefits of Brain Fitness, Brain plasticity, DriveSharp, Driving, Driving safety, Processing speed, Research studies

Biking in the city

I commute to work on my bicycle through downtown San Francisco every day rain or shine. It is more fun than sitting in a crowded bus or worse, driving in  rush hour traffic. However, riding a bike in the city can be dangerous. Drivers often fail to see me and pull out in front of [...]

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Posted November 16, 2009 by Peter Delahunt under Benefits of Brain Fitness, Brain exercise, InSight, Neuroscience, Processing speed