There’s a lot of buzz around the office every time we release a new brain game.  In order to give people a taste of brain fitness, we’ve been creating fast, fun games built around different pieces of science, i.e., the Stroop effect or the  N-back test.  It’s a great way to play a little and [...]

I just got a sneak peek of the new PBS show called Brain Fitness Frontiers in which our own founder, Dr. Mike Merzenich, is featured. One of the everyday examples of brain fitness Dr. Mike mentions is how older people can avoid falling down by training their brains to keep their head upright when they [...]

Burnout happens to all of us and while recognizing when it is happening is helpful, preventing it all together is even better. I was reading an article the other day about this topic and it made me think about our customers who contact us for coaching and tips on staying motivated when using the program. [...]

Disney recently announced that it is offering refunds on Baby Einstein DVDs purchased in the past five years. Why? Baby Einstein claimed to make babies “smarter,” but doesn’t. In fact, research suggests that if anything, watching such DVDs slows learning development in young children. Threatened with a class-action lawsuit, Disney began to offer the refunds. [...]

Repair, Reactivate and Rejuvenate are all words I just came across while reading a magazine aimed at the more ‘sophisticated and achievement-oriented’ women of America.  Unfortunately these words were not in an article for brain fitness - although they could have been as that is what brain fitness exercises have been proven to achieve.   Instead the words were [...]

Cognitive ability is a critical measure of safe driving … understanding that point the way toward improving our ability to deal with the many distractions beyond texting that we can’t eliminate or legislate.

I attended a talk by Dr. Frank Longo last night at Stanford. Frank is Chair of the Department of Neurology and Neurological Sciences at Stanford and he walked the audience of a few hundred people through emerging treatments for cognitive health. One of the topics he touched on was the importance of physical exercise in [...]

Why isn’t brain health top of mind? Recently I’ve been speaking to people all over the country about what a healthy lifestyle means to them.  The reason I’m doing this is to understand where brain health fits in with overall health: eating right, exercise and emotional health.  What I mostly hear from folks is that [...]