Auto Insurance Companies, Brain Performance, and Driving Safely

Improving the speed and accuracy of processing what you see is gaining traction thanks to insurance carriers and increasing public awareness.

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Posted August 12, 2010 by Steven Aldrich under DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies

SharpBrains Innovation Awards and Posit Science Technology

I was excited to listen as Alvaro Fernandez presented the SharpBrain Brain Fitness Innovation Awards at the end of May.  Four out of the top 10 finalists used Posit Science technology, including Allstate whose effort with us was described as: … a “proof of concept” for what may turn out to be a significant effort by [...]

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Posted June 11, 2010 by Steven Aldrich under Driving, Driving safety, Posit Science software

The Importance of Knowing–and Listening To–Your Customer

Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.

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Posted February 22, 2010 by Steven Aldrich under DriveSharp, Driving safety, Odds and Ends

Doing Well While Doing Good

Our mission is to bring brain science to the people … partnered with the Massachusetts library system and AAA Southern New England to distribute this life-changing product to drivers who need it.

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Posted November 13, 2009 by Steven Aldrich under DriveSharp, Driving

Ch . . . Ch . . . Ch . . . Changes

There’s a lot of buzz about distracted driving these days.  Maybe it’s because we’re all so distracted that we don’t actually pay attention to the staggering statistics that illustrate what happens when you allow your eyes and mind to wander on the road. We work with the AAA Foundation for Traffic Safety and they report [...]

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Posted October 29, 2009 by Sharon Delman under Driving safety, Posit Science software