Insurance companies have the capability to offer brain performance improvement software, DriveSharp, that increases safety and reduces costs. What’s in the way of offering it to everyone?

1. Auto Insurance Companies, Brain Performance, and Driving Safely
2. Safer driving by improving visual processing
3. Four Steps to Enhance Your Driving Wellness

A long-term research study followed over 900 older adults for five years and saw those who trained with Posit Science’s speed-of-processing technology reduced at-fault crash by 50%.

1. More Good News: Brain Training Cuts Crash Risk in Half
2. Posit Science training programs provide many real-world benefits
3. UFOV Training Reduces Medical Expenditures

Last week I wrote about some very healthy, happy centenarians and talked about a recent study on people aged 100+ that found some commonalities across those living long and well. Today I saw that Dr. Mark Lachs has just come out with a new book called Treat Me, Not My Age which purports to give [...]

1. Our Brain Awareness Session on Brain Plasticity & Brain Fitness with Dr. Michael Merzenich
2. Posit Science training programs provide many real-world benefits
3. Live Blogging the SharpBrains Summit – Day 1

A study showing that people who retire earlier have lower performance on cognitive tests. This is another piece of evidence that leading a brain-healthy lifestyle improves cognitive abilities later in life.

1. UFOV Training Reduces Medical Expenditures
2. Giving Health Advice for Older People? Don’t Forget the Brain!
3. Posit Science training programs provide many real-world benefits

Our eyes take in a lot of information from the world, but limitations in brain processing means that we can only pay attention to a small portion of it. As a consequence we often fail to notice important information that is clearly in our field of view because our attention is focused elsewhere. One compelling [...]

1. Why Would An Older Driver Run A Red Light?
2. New Study Shows: Posit Science Brain Training Reduces Crash Risk in Older Adults by 50%
3. Safer driving by improving visual processing

Improving the speed and accuracy of processing what you see is gaining traction thanks to insurance carriers and increasing public awareness.

1. Auto Insurance, Driving Safely and Saving Money
2. Four Steps to Enhance Your Driving Wellness
3. Doing Well While Doing Good

Ed. note: Today we are pleased to present a guest post from Beth Tracton-Bishop, Ph.D, a gerontologist with The Hartford Advance 50 Team and an expert on aging and driver safety. Click on her name above for a full biography. Have you ever heard of the phrase “driving wellness”? It’s a relatively new term that takes [...]

1. Traffic… Why It’s Hard to Drive
2. Auto Insurance Companies, Brain Performance, and Driving Safely
3. Auto Insurance, Driving Safely and Saving Money

The brain fitness market has expanded rapidly in recent years, and there is now a large selection of computer and on-line brain training exercises to choose from. At one end of the spectrum are games that are purely for entertainment purposes. At the other end are exercises that have been scientifically validated in clinical trials. [...]

1. Live Blogging the SharpBrains Summit – Day 1
2. Our Brain Awareness Session on Brain Plasticity & Brain Fitness with Dr. Michael Merzenich
3. Posit Science training programs provide many real-world benefits

Depending on where you live, you may have seen our new commercial on TV. We are really proud of it- because it reminds people that among other benefits, Posit Science programs are clinically proven to help people improve their memory and auditory processing, cut crash risk in half, and protect health-related quality of life for [...]

1. UFOV Training Reduces Medical Expenditures
2. Live Blogging the SharpBrains Summit – Day 1
3. Giving Health Advice for Older People? Don’t Forget the Brain!

Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.

1. Doing Well While Doing Good
2. Holiday Break + Customer Support
3. Posit Science Giving Back – Eyeglass Donation Drive