DriveSharp: Proven To Help Keep You Safe On The Road

Our eyes take in a lot of information from the world, but limitations in brain processing means that we can only pay attention to a small portion of it. As a consequence we often fail to notice important information that is clearly in our field of view because our attention is focused elsewhere. One compelling [...]

Tags: , , , , ,
Posted August 30, 2010 by Peter Delahunt under Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies

Auto Insurance Companies, Brain Performance, and Driving Safely

Improving the speed and accuracy of processing what you see is gaining traction thanks to insurance carriers and increasing public awareness.

Tags: , , , , ,
Posted August 12, 2010 by Steven Aldrich under DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies

Four Steps to Enhance Your Driving Wellness

Ed. note: Today we are pleased to present a guest post from Beth Tracton-Bishop, Ph.D, a gerontologist with The Hartford Advance 50 Team and an expert on aging and driver safety. Click on her name above for a full biography. Have you ever heard of the phrase “driving wellness”? It’s a relatively new term that takes [...]

Tags: , , ,
Posted July 22, 2010 by Beth Tracton-Bishop under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Posit Science software, Processing speed

Evaluating Brain Fitness Programs – Which Should I Choose?

The brain fitness market has expanded rapidly in recent years, and there is now a large selection of computer and on-line brain training exercises to choose from. At one end of the spectrum are games that are purely for entertainment purposes. At the other end are exercises that have been scientifically validated in clinical trials. [...]

Tags: , , , ,
Posted May 4, 2010 by Peter Delahunt under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Driving, InSight, Neuroscience, Research studies

I Train To…

Depending on where you live, you may have seen our new commercial on TV. We are really proud of it- because it reminds people that among other benefits, Posit Science programs are clinically proven to help people improve their memory and auditory processing, cut crash risk in half, and protect health-related quality of life for [...]

Tags: , , , ,
Posted March 16, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, DriveSharp, InSight, Memory, Posit Science software, Processing speed, Research studies

The Importance of Knowing–and Listening To–Your Customer

Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.

Tags: , ,
Posted February 22, 2010 by Steven Aldrich under DriveSharp, Driving safety, Odds and Ends

UFOV Training Reduces Medical Expenditures

At the Transportation Research Board annual meeting last year I attended a talk by Dr. Fredric Wolinsky of the University of Iowa. Along with his colleagues, he conducted an analysis of participants in the ACTIVE clinical trial, the largest study of cognitive training performed to date. He found that people who had done ten hours [...]

Tags: , , , , , , ,
Posted February 16, 2010 by Peter Delahunt under Benefits of Brain Fitness, Brain exercise, DriveSharp, Exercise, InSight, Neuroscience, Posit Science software, Processing speed, Research studies

Want to Live Longer? Keep Driving!

Recently Dr. Jerri Edwards of the University of South Florida published a paper showing that older adults who cease driving have higher mortality rates.1 You might think this can be easily explained by the fact that unhealthy people are more likely to cease driving. However, Dr. Edwards used an analytical method to take into account [...]

Tags: , , , , , ,
Posted February 4, 2010 by Peter Delahunt under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, InSight, Neuroscience, Research studies

Live Blogging the SharpBrains Summit – Day 1

1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage.  We hope you enjoyed the live blog and that you’ll be back tomorrow! 1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role [...]

Tags: , , , , , , , , , , , , , , , , , , , , , , ,
Posted January 18, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Memory, Neuroscience, Posit Science software, Processing speed, Research studies

More Good News: Brain Training Cuts Crash Risk in Half

The evidence in favor of brain training just keeps rolling in: even a small amount of brain training in brain fitness software like InSight or DriveSharp can cut the crash risk of older driver’s in half. Don’t believe me? Check at this recent study presented at this year’s annual meeting of the Transportation Research Board [...]

Tags: , ,
Posted January 15, 2010 by Cyrus Hedayati under Benefits of Brain Fitness, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Posit Science software, Processing speed, Research studies