I Train To…

Depending on where you live, you may have seen our new commercial on TV. We are really proud of it- because it reminds people that among other benefits, Posit Science programs are clinically proven to help people improve their memory and auditory processing, cut crash risk in half, and protect health-related quality of life for [...]

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Posted March 16, 2010 by Karen under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, DriveSharp, InSight, Memory, Posit Science software, Processing speed, Research studies

The Importance of Knowing–and Listening To–Your Customer

Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.

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Posted February 22, 2010 by Steven under DriveSharp, Driving safety, Odds and Ends

UFOV Training Reduces Medical Expenditures

At the Transportation Research Board annual meeting last year I attended a talk by Dr. Fredric Wolinsky of the University of Iowa. Along with his colleagues, he conducted an analysis of participants in the ACTIVE clinical trial, the largest study of cognitive training performed to date. He found that people who had done ten hours [...]

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Posted February 16, 2010 by Peter under Benefits of Brain Fitness, Brain exercise, DriveSharp, Exercise, InSight, Neuroscience, Posit Science software, Processing speed, Research studies

Want to Live Longer? Keep Driving!

Recently Dr. Jerri Edwards of the University of South Florida published a paper showing that older adults who cease driving have higher mortality rates.1 You might think this can be easily explained by the fact that unhealthy people are more likely to cease driving. However, Dr. Edwards used an analytical method to take into account [...]

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Posted February 4, 2010 by Peter under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, InSight, Neuroscience, Research studies

Live Blogging the SharpBrains Summit – Day 1

1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage.  We hope you enjoyed the live blog and that you’ll be back tomorrow!
1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role of [...]

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Posted January 18, 2010 by Karen under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Memory, Neuroscience, Posit Science software, Processing speed, Research studies

More Good News: Brain Training Cuts Crash Risk in Half

The evidence in favor of brain training just keeps rolling in: even a small amount of brain training in brain fitness software like InSight or DriveSharp can cut the crash risk of older driver’s in half. Don’t believe me? Check at this recent study presented at this year’s annual meeting of the Transportation Research Board [...]

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Posted January 15, 2010 by Cyrus under Benefits of Brain Fitness, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Posit Science software, Processing speed, Research studies

Traffic… Why It’s Hard to Drive

I’ve been reading a fascinating book called Traffic by Tom Vanderbilt.  He writes about many of the challenges that driving presents to the brain.  In one section he quotes a survey of a road in Maryland where information is presented to the driver every two feet (think of traffic signs, road markings, stoplights, street names… not [...]

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Posted January 15, 2010 by Steven under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Exercise, Posit Science software, Processing speed

The Best Gift You Can Give

The holidays are rapidly approaching, and if you’re like me, you may still be struggling with deciding what ‘perfect gift’ you should give your mate or aunt or sister that could really mean something for them.  In the Land of Plenty, it is sometimes hard to determine what those individuals that [...]

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Posted December 11, 2009 by Dr. Merzenich under Benefits of Brain Fitness, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Exercise, InSight, Memory, Posit Science software, Processing speed

Posit Science Participating in the SharpBrains Summit in January

Posit Science is participating in the inaugural SharpBrains Summit next month. The conference is the first global and virtual conference devoted to Innovation and Technology for Lifelong Cognitive Health and Performance. On January 18th, I am speaking on a panel about applying brain plasticity to improve driving safety. On January 19th, Posit Science co-founder Dr. [...]

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Posted December 8, 2009 by Steven under Brain exercise, DriveSharp, Driving, Driving safety, Neuroscience

Why Would An Older Driver Run A Red Light?

I read an interesting science paper recently published in the Journal of Gerontology. Dr. Sheila West and her colleagues from Johns Hopkins University asked older drivers to volunteer to have their cars rigged with cameras and GPS systems to monitor their driving over a five-day period. They recruited 1,425 drivers aged 67 to 85. [...]

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Posted December 1, 2009 by Peter under Benefits of Brain Fitness, Brain plasticity, DriveSharp, Driving, Driving safety, Processing speed, Research studies