Insurance companies have the capability to offer brain performance improvement software, DriveSharp, that increases safety and reduces costs. What’s in the way of offering it to everyone?

A long-term research study followed over 900 older adults for five years and saw those who trained with Posit Science’s speed-of-processing technology reduced at-fault crash by 50%.

Last week I wrote about some very healthy, happy centenarians and talked about a recent study on people aged 100+ that found some commonalities across those living long and well. Today I saw that Dr. Mark Lachs has just come out with a new book called Treat Me, Not My Age which purports to give [...]

A study showing that people who retire earlier have lower performance on cognitive tests. This is another piece of evidence that leading a brain-healthy lifestyle improves cognitive abilities later in life.

Our eyes take in a lot of information from the world, but limitations in brain processing means that we can only pay attention to a small portion of it. As a consequence we often fail to notice important information that is clearly in our field of view because our attention is focused elsewhere. One compelling [...]

Improving the speed and accuracy of processing what you see is gaining traction thanks to insurance carriers and increasing public awareness.

Ed. note: Today we are pleased to present a guest post from Beth Tracton-Bishop, Ph.D, a gerontologist with The Hartford Advance 50 Team and an expert on aging and driver safety. Click on her name above for a full biography. Have you ever heard of the phrase “driving wellness”? It’s a relatively new term that takes [...]

The brain fitness market has expanded rapidly in recent years, and there is now a large selection of computer and on-line brain training exercises to choose from. At one end of the spectrum are games that are purely for entertainment purposes. At the other end are exercises that have been scientifically validated in clinical trials. [...]

Depending on where you live, you may have seen our new commercial on TV. We are really proud of it- because it reminds people that among other benefits, Posit Science programs are clinically proven to help people improve their memory and auditory processing, cut crash risk in half, and protect health-related quality of life for [...]

Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.