I Train To…

Depending on where you live, you may have seen our new commercial on TV. We are really proud of it- because it reminds people that among other benefits, Posit Science programs are clinically proven to help people improve their memory and auditory processing, cut crash risk in half, and protect health-related quality of life for [...]

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Posted March 16, 2010 by Karen under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, DriveSharp, InSight, Memory, Posit Science software, Processing speed, Research studies

Optimizing Brain Function

It has become clear over the last few years that one of the many benefits of regular physical exercise is a better functioning brain. In a recent review paper Erickson and Kramer (2009) noted the following:

People who exercise regularly have larger volumes of grey matter in important regions of the [...]

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Posted March 10, 2010 by Peter under Brain exercise, Exercise, Physical exercise, Posit Science software, Research studies

The Importance of Knowing–and Listening To–Your Customer

Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.

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Posted February 22, 2010 by Steven under DriveSharp, Driving safety, Odds and Ends

UFOV Training Reduces Medical Expenditures

At the Transportation Research Board annual meeting last year I attended a talk by Dr. Fredric Wolinsky of the University of Iowa. Along with his colleagues, he conducted an analysis of participants in the ACTIVE clinical trial, the largest study of cognitive training performed to date. He found that people who had done ten hours [...]

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Posted February 16, 2010 by Peter under Benefits of Brain Fitness, Brain exercise, DriveSharp, Exercise, InSight, Neuroscience, Posit Science software, Processing speed, Research studies

Want to Live Longer? Keep Driving!

Recently Dr. Jerri Edwards of the University of South Florida published a paper showing that older adults who cease driving have higher mortality rates.1 You might think this can be easily explained by the fact that unhealthy people are more likely to cease driving. However, Dr. Edwards used an analytical method to take into account [...]

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Posted February 4, 2010 by Peter under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, InSight, Neuroscience, Research studies

InSight Training and Bike Racing

‘If you want to keep safe out there, you must use your peripheral vision.’ So said the mentor in the orange vest. I was in a crowd of about 100 cyclists who were about to embark on their first criterium bicycle race. Criteriums are circuit races that are held on short road circuits.  In this [...]

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Posted January 26, 2010 by Peter under Benefits of Brain Fitness, InSight, Physical exercise

Live Blogging the SharpBrains Summit – Day 2

11:05 am: This session has now concluded. That is the end of my blogging from the Sharp Brains summit. All the best, Peter.
11:04 am: Dr. Stern believes that improving executive functioning performance with training can increase cognitive reserve. Improving cognitive reserve may delay or reverse the effects of aging.
10:56 am: Now speaking is Dr. Yaakov [...]

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Posted January 19, 2010 by Peter under Benefits of Brain Fitness, Brain exercise, Brain plasticity, InSight, Memory, Neuroscience, Processing speed, Research studies

Live Blogging the SharpBrains Summit – Day 1

1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage.  We hope you enjoyed the live blog and that you’ll be back tomorrow!
1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role of [...]

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Posted January 18, 2010 by Karen under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Memory, Neuroscience, Posit Science software, Processing speed, Research studies

More Good News: Brain Training Cuts Crash Risk in Half

The evidence in favor of brain training just keeps rolling in: even a small amount of brain training in brain fitness software like InSight or DriveSharp can cut the crash risk of older driver’s in half. Don’t believe me? Check at this recent study presented at this year’s annual meeting of the Transportation Research Board [...]

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Posted January 15, 2010 by Cyrus under Benefits of Brain Fitness, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Posit Science software, Processing speed, Research studies

Traffic… Why It’s Hard to Drive

I’ve been reading a fascinating book called Traffic by Tom Vanderbilt.  He writes about many of the challenges that driving presents to the brain.  In one section he quotes a survey of a road in Maryland where information is presented to the driver every two feet (think of traffic signs, road markings, stoplights, street names… not [...]

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Posted January 15, 2010 by Steven under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Exercise, Posit Science software, Processing speed