DriveSharp: Proven To Help Keep You Safe On The Road

Our eyes take in a lot of information from the world, but limitations in brain processing means that we can only pay attention to a small portion of it. As a consequence we often fail to notice important information that is clearly in our field of view because our attention is focused elsewhere. One compelling [...]

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Posted August 30, 2010 by Peter Delahunt under Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies

Auto Insurance Companies, Brain Performance, and Driving Safely

Improving the speed and accuracy of processing what you see is gaining traction thanks to insurance carriers and increasing public awareness.

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Posted August 12, 2010 by Steven Aldrich under DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies

Four Steps to Enhance Your Driving Wellness

Ed. note: Today we are pleased to present a guest post from Beth Tracton-Bishop, Ph.D, a gerontologist with The Hartford Advance 50 Team and an expert on aging and driver safety. Click on her name above for a full biography. Have you ever heard of the phrase “driving wellness”? It’s a relatively new term that takes [...]

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Posted July 22, 2010 by Beth Tracton-Bishop under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Posit Science software, Processing speed

The Biology of Aging: How Long Are Your Telomeres?

A recent article by Fran Johns, a great True/Slant contributor who has written about Posit Science, talks all about telomeres. If you don’t know what telomeres are (I didn’t), they are protective caps on our chromosomes that help to regulate cell aging. Long telomeres = “younger” cellular age and better cell health. Short telomeres = “older” [...]

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Posted July 16, 2010 by Marghi Merzenich under Neuroscience, Odds and Ends, Posit Science software, Research studies

UCSF Researchers Show InSight Program Improves Working Memory

Published research shows improvement in visual working memory by training with InSight’s SweepSeeker exercise.

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Posted July 14, 2010 by Steven Aldrich under Benefits of Brain Fitness, Brain exercise, Brain plasticity, InSight, Memory, Posit Science software, Research studies

Multiple Sclerosis and Memory

A recent study published in the journal Neurology shows that high levels of mental activity may reduce some of the cognitive deficits characteristic of multiple sclerosis (MS). The study found that people with a mentally active lifestyle had high scores on learning and memory tests regardless of the amount of brain damage they had.  Those [...]

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Posted July 6, 2010 by Amy Abramowitz under Alzheimer's disease, Benefits of Brain Fitness, Memory, Neuroscience, Posit Science software

Evidence Matters

I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store.  There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep.  These products are bit of a mixture of science, [...]

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Posted June 23, 2010 by Steven Aldrich under Brain Fitness Marketing, Posit Science software

Technology – Brain’s Friend or Foe?

Technology has been called out on the carpet in recent articles about contributing to the decline of our a number of brain functions. We need not be so fast to judge … we have many examples of technology’s value, too.

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Posted June 18, 2010 by Steven Aldrich under Neuroscience, Posit Science software, Research studies

SharpBrains Innovation Awards and Posit Science Technology

I was excited to listen as Alvaro Fernandez presented the SharpBrain Brain Fitness Innovation Awards at the end of May.  Four out of the top 10 finalists used Posit Science technology, including Allstate whose effort with us was described as: … a “proof of concept” for what may turn out to be a significant effort by [...]

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Posted June 11, 2010 by Steven Aldrich under Driving, Driving safety, Posit Science software

Liveblogging “HIV-Related Cognitive Decline: Can Brain Training Help?” – Webinar with Dr. Sean Rourke

2:00 PM: We are wrapping up. Thank you to everyone who attended the webinar and followed along here. We will be posting a video of the webinar on our website next week. Special thanks to Dr. Rourke, Maggie Atkinson, and Greg Robinson for your contributions. In closing, Dr. Rourke recommends an article by Maggie in [...]

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Posted June 10, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain Fitness Program, Brain exercise, Brain plasticity, Neuroscience, Research studies