Insurance companies have the capability to offer brain performance improvement software, DriveSharp, that increases safety and reduces costs. What’s in the way of offering it to everyone?

I returned from the first of two holiday trips to see relatives last week after Southwest Airlines made a heroic effort to get my family home.  Because of the multiple stops to get from Chicago to San Jose, I had time to think about the year we’ve had and offer a small thank you gift to you for your interest in [...]

A long-term research study followed over 900 older adults for five years and saw those who trained with Posit Science’s speed-of-processing technology reduced at-fault crash by 50%.

Our eyes take in a lot of information from the world, but limitations in brain processing means that we can only pay attention to a small portion of it. As a consequence we often fail to notice important information that is clearly in our field of view because our attention is focused elsewhere. One compelling [...]

Improving the speed and accuracy of processing what you see is gaining traction thanks to insurance carriers and increasing public awareness.

Ed. note: Today we are pleased to present a guest post from Beth Tracton-Bishop, Ph.D, a gerontologist with The Hartford Advance 50 Team and an expert on aging and driver safety. Click on her name above for a full biography. Have you ever heard of the phrase “driving wellness”? It’s a relatively new term that takes [...]

I was excited to listen as Alvaro Fernandez presented the SharpBrain Brain Fitness Innovation Awards at the end of May.  Four out of the top 10 finalists used Posit Science technology, including Allstate whose effort with us was described as: … a “proof of concept” for what may turn out to be a significant effort by [...]

The brain fitness market has expanded rapidly in recent years, and there is now a large selection of computer and on-line brain training exercises to choose from. At one end of the spectrum are games that are purely for entertainment purposes. At the other end are exercises that have been scientifically validated in clinical trials. [...]

Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.

Recently Dr. Jerri Edwards of the University of South Florida published a paper showing that older adults who cease driving have higher mortality rates.1 You might think this can be easily explained by the fact that unhealthy people are more likely to cease driving. However, Dr. Edwards used an analytical method to take into account [...]