Our eyes take in a lot of information from the world, but limitations in brain processing means that we can only pay attention to a small portion of it. As a consequence we often fail to notice important information that is clearly in our field of view because our attention is focused elsewhere. One compelling [...]
Tags: crash risk, DriveSharp, Driving, driving safety, UFOV, useful field of view
Posted August 30, 2010 by Peter Delahunt under Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies
Improving the speed and accuracy of processing what you see is gaining traction thanks to insurance carriers and increasing public awareness.
Tags: AAA, allstate, auto insurance, insurance, state farm, The Hartford
Posted August 12, 2010 by Steven Aldrich under DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies
Ed. note: Today we are pleased to present a guest post from Beth Tracton-Bishop, Ph.D, a gerontologist with The Hartford Advance 50 Team and an expert on aging and driver safety. Click on her name above for a full biography. Have you ever heard of the phrase “driving wellness”? It’s a relatively new term that takes [...]
Tags: Driving, driving safety, driving wellness, The Hartford
Posted July 22, 2010 by Beth Tracton-Bishop under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Posit Science software, Processing speed
I was excited to listen as Alvaro Fernandez presented the SharpBrain Brain Fitness Innovation Awards at the end of May. Four out of the top 10 finalists used Posit Science technology, including Allstate whose effort with us was described as: … a “proof of concept” for what may turn out to be a significant effort by [...]
Tags: AAA, allstate, alvaro fernandez, driving safety, innovation, innovation awards, Oakland Unified School District, sharpbrains
Posted June 11, 2010 by Steven Aldrich under Driving, Driving safety, Posit Science software
The brain fitness market has expanded rapidly in recent years, and there is now a large selection of computer and on-line brain training exercises to choose from. At one end of the spectrum are games that are purely for entertainment purposes. At the other end are exercises that have been scientifically validated in clinical trials. [...]
Tags: brain fitness, Evaluating brain fitness products, michael merzenich, science claims, sharpbrains
Posted May 4, 2010 by Peter Delahunt under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Driving, InSight, Neuroscience, Research studies
Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.
Tags: AAA, customer delight, library
Posted February 22, 2010 by Steven Aldrich under DriveSharp, Driving safety, Odds and Ends
Recently Dr. Jerri Edwards of the University of South Florida published a paper showing that older adults who cease driving have higher mortality rates.1 You might think this can be easily explained by the fact that unhealthy people are more likely to cease driving. However, Dr. Edwards used an analytical method to take into account [...]
Tags: depression, Driving, driving cessation, health care, isolation, jerri edwards, mortality
Posted February 4, 2010 by Peter Delahunt under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, InSight, Neuroscience, Research studies
1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage. We hope you enjoyed the live blog and that you’ll be back tomorrow! 1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role [...]
Tags: allstate, alvaro fernandez, bill reichman, brain fitness, cognifit, conference, david whitehouse, Driving, driving safety, Elizabeth Zelinski, elkhonon goldberg, IMPACT study, jerri edwards, Kunal Sarkar, Lumosity, marian diamond, murali doraiswamy, plasticity, science claims, sharpbrains, shlomo breznitz, summit, teen driving, tom warden
Posted January 18, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Memory, Neuroscience, Posit Science software, Processing speed, Research studies
The evidence in favor of brain training just keeps rolling in: even a small amount of brain training in brain fitness software like InSight or DriveSharp can cut the crash risk of older driver’s in half. Don’t believe me? Check at this recent study presented at this year’s annual meeting of the Transportation Research Board [...]
Tags: car accidents, crash risk, elderly drivers
Posted January 15, 2010 by Cyrus Hedayati under Benefits of Brain Fitness, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Posit Science software, Processing speed, Research studies
I’ve been reading a fascinating book called Traffic by Tom Vanderbilt. He writes about many of the challenges that driving presents to the brain. In one section he quotes a survey of a road in Maryland where information is presented to the driver every two feet (think of traffic signs, road markings, stoplights, street names… not [...]
Tags: driving safety, performance, tom vanderbilt, traffic
Posted January 15, 2010 by Steven Aldrich under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Exercise, Posit Science software, Processing speed