Learn the way your customers will shop, buy, and use your products … and keep listening for feedback.
Tags: AAA, customer delight, library
Posted February 22, 2010 by Steven under DriveSharp, Driving safety, Odds and Ends
Recently Dr. Jerri Edwards of the University of South Florida published a paper showing that older adults who cease driving have higher mortality rates.1 You might think this can be easily explained by the fact that unhealthy people are more likely to cease driving. However, Dr. Edwards used an analytical method to take into account [...]
Tags: depression, Driving, driving cessation, health care, isolation, jerri edwards, mortality
Posted February 4, 2010 by Peter under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, InSight, Neuroscience, Research studies
1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage. We hope you enjoyed the live blog and that you’ll be back tomorrow!
1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role of [...]
Tags: allstate, alvaro fernandez, bill reichman, brain fitness, cognifit, conference, david whitehouse, Driving, driving safety, Elizabeth Zelinski, elkhonon goldberg, IMPACT study, jerri edwards, Kunal Sarkar, Lumosity, marian diamond, murali doraiswamy, plasticity, science claims, sharpbrains, shlomo breznitz, summit, teen driving, tom warden
Posted January 18, 2010 by Karen under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Memory, Neuroscience, Posit Science software, Processing speed, Research studies
The evidence in favor of brain training just keeps rolling in: even a small amount of brain training in brain fitness software like InSight or DriveSharp can cut the crash risk of older driver’s in half. Don’t believe me? Check at this recent study presented at this year’s annual meeting of the Transportation Research Board [...]
Tags: car accidents, crash risk, elderly drivers
Posted January 15, 2010 by Cyrus under Benefits of Brain Fitness, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Posit Science software, Processing speed, Research studies
I’ve been reading a fascinating book called Traffic by Tom Vanderbilt. He writes about many of the challenges that driving presents to the brain. In one section he quotes a survey of a road in Maryland where information is presented to the driver every two feet (think of traffic signs, road markings, stoplights, street names… not [...]
Tags: driving safety, performance, tom vanderbilt, traffic
Posted January 15, 2010 by Steven under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Exercise, Posit Science software, Processing speed
Posit Science is participating in the inaugural SharpBrains Summit next month. The conference is the first global and virtual conference devoted to Innovation and Technology for Lifelong Cognitive Health and Performance. On January 18th, I am speaking on a panel about applying brain plasticity to improve driving safety. On January 19th, Posit Science co-founder Dr. [...]
Tags: cognitive health, conference, driving safety, innovation, mental health, Neuroscience, sharpbrains, technology
Posted December 8, 2009 by Steven under Brain exercise, DriveSharp, Driving, Driving safety, Neuroscience
I read an interesting science paper recently published in the Journal of Gerontology. Dr. Sheila West and her colleagues from Johns Hopkins University asked older drivers to volunteer to have their cars rigged with cameras and GPS systems to monitor their driving over a five-day period. They recruited 1,425 drivers aged 67 to 85. [...]
Tags: defensive driving, driving safety, red light
Posted December 1, 2009 by Peter under Benefits of Brain Fitness, Brain plasticity, DriveSharp, Driving, Driving safety, Processing speed, Research studies
Our mission is to bring brain science to the people … partnered with the Massachusetts library system and AAA Southern New England to distribute this life-changing product to drivers who need it.
Tags: AAA, giving back
Posted November 13, 2009 by Steven under DriveSharp, Driving
There’s a lot of buzz about distracted driving these days. Maybe it’s because we’re all so distracted that we don’t actually pay attention to the staggering statistics that illustrate what happens when you allow your eyes and mind to wander on the road. We work with the AAA Foundation for Traffic Safety and they report [...]
Tags: AAA, brain training, distracted driving, driving safety
Posted October 29, 2009 by Sharon under Driving safety, Posit Science software
In my view the most impressive outcome from a cognitive training study is the 51% reduction in at-fault crash rates found in the ACTIVE study. ACTIVE is an acronym for Advanced Cognitive Training in the Independent and Vital Elderly. It is the largest clinical trial to examine the effects of cognitive training with almost 3000 [...]
Tags: ACTIVE study, crash risk, DriveSharp, InSight, safer driving, The Eye and the Auto, visual processing
Posted October 29, 2009 by Peter under DriveSharp, Driving, Driving safety, InSight, Neuroscience, Research studies