Dr. Merzenich on SharpBrains – Thoughts on Brain Training, Assessments, Personal Brain Trainers, and More

Recently Alvaro Fernandez of SharpBrains interviewed Dr. Michael Merzenich about his thoughts on a variety of topics, from safe driving to personal brain trainers to lifelong cognitive vitality. They also discussed Dr. Merzenich’s vision of a future filled with personal brain trainers and and improved cognitive assessments. You can read the full article (and a [...]

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Posted January 14, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain Fitness Marketing, Odds and Ends

Turning Invention Into Innovation

Brain fitness programs are moving from an invention to an innovation.

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Posted January 7, 2010 by Steven Aldrich under Brain Fitness Marketing, Odds and Ends

Announcing the Posit Science Brain Games Page

We are pleased to announce that The Posit Science Brain Games page is now live! This page will act as a central repository for all of our free brain game offerings. We will also use this page to promote our mobile and social media offerings. We’ve created the brain games to give our users some [...]

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Posted November 19, 2009 by Marghi Merzenich under Brain exercise, Brain Fitness Marketing, Brain plasticity, Memory, Odds and Ends, Processing speed

Misleading Science Claims: The Case of Baby Einstein

Disney recently announced that it is offering refunds on Baby Einstein DVDs purchased in the past five years. Why? Baby Einstein claimed to make babies “smarter,” but doesn’t. In fact, research suggests that if anything, watching such DVDs slows learning development in young children. Threatened with a class-action lawsuit, Disney began to offer the refunds. [...]

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Posted November 11, 2009 by Marghi Merzenich under Benefits of Brain Fitness, Brain Fitness Marketing, Neuroscience, Research studies