A few days ago, the New York Times reviewed what looks to be both a beautiful and fascinating book for brain fans: Portraits of the Mind: Visualizing the Brain from Antiquity to the 21st Century. This is an art book featuring images of the brain, its neurons and structures along with commentary from neuroscientists and [...]
Tags: books on neuroscience, brain health, brain pictures, carl schoonover, neurons, portraits of the mind, technology
Posted December 2, 2010 by Sharon Delman under Brain Fitness Marketing, Neuroscience, Odds and Ends
There has been a spate of recent news coverage about the health claims of pomegranate juice, following the news that the Federal Trade Commission is suing the makers of Pom Wonderful for making unsubstantiated health claims. So who’s right? Is the FTC correct to put the kibosh on Pom Wonderful’s misleading advertising? Or is Pom [...]
Tags: arterial plaque, cardiovascular disease, erectile dysfunction, misleading claims, pom, pom wonderful, pomegranate, pomegranate health benefits, prostate cancer
Posted October 7, 2010 by Karen Merzenich under Brain Fitness Marketing, Neuroscience, Research studies
Steven Aldrich is traveling to Toronto to spread the word about the power of neuroplasticity.
Tags: Brain that Changes Itself, Dr. Norman Doidge, Dr. Rourke
Posted August 9, 2010 by Steven Aldrich under Brain Fitness Marketing, Odds and Ends
I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store. There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep. These products are bit of a mixture of science, [...]
Tags: evidence, marketing, products, research, scientific validity
Posted June 23, 2010 by Steven Aldrich under Brain Fitness Marketing, Posit Science software
The brain fitness market has expanded rapidly in recent years, and there is now a large selection of computer and on-line brain training exercises to choose from. At one end of the spectrum are games that are purely for entertainment purposes. At the other end are exercises that have been scientifically validated in clinical trials. [...]
Tags: brain fitness, Evaluating brain fitness products, michael merzenich, science claims, sharpbrains
Posted May 4, 2010 by Peter Delahunt under Benefits of Brain Fitness, Brain exercise, Brain Fitness Marketing, Brain Fitness Program, Brain plasticity, DriveSharp, Driving, InSight, Neuroscience, Research studies
It is said that every major war produces a “signature injury.” Society always feels the loss of those who die in battle, but the way most of us experience war is through the surviving veterans who come home and bring with them a new set of medical, scientific, and moral challenges. In World War II, [...]
Tags: brain injury, PTSD, TBI, traumatic brain injury, veterans, Wounded Warrior Project
Posted March 25, 2010 by Cyrus Hedayati under Benefits of Brain Fitness, Brain exercise, Brain Fitness Marketing, Brain Fitness Program, Brain plasticity, Exercise, Memory, Posit Science software
Depending on where you live, you may have seen our new commercial on TV. We are really proud of it- because it reminds people that among other benefits, Posit Science programs are clinically proven to help people improve their memory and auditory processing, cut crash risk in half, and protect health-related quality of life for [...]
Tags: brain fitness, brain training, commercial, contest, giveaway
Posted March 16, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain exercise, Brain Fitness Marketing, Brain Fitness Program, DriveSharp, InSight, Memory, Posit Science software, Processing speed, Research studies
Posit Science is dependent upon many, many relationships inside and outside of the company.
Tags: CHAT Festival, collaboration, Jeff Zimman, Mike Merzenich, success, University of North Carolina
Posted February 26, 2010 by Steven Aldrich under Brain Fitness Marketing, Odds and Ends
Recently, I read an article about the promise of a nutritional drink called Souvenaid for Alzheimer’s treatment. (My co-worker wrote a great blog post about it a couple of weeks ago.) As reported in CNN, early studies showed the drink had the potential to improve certain types of memory in Alzheimer’s patients. Then I found [...]
Tags: Alzheimer's, Brain plasticity, breakthrough, CNN, media, murali doraiswamy, science claims, scientific studies, Souvenaid
Posted February 18, 2010 by Marghi Merzenich under Brain Fitness Marketing, Brain plasticity, Neuroscience, Odds and Ends, Research studies
1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage. We hope you enjoyed the live blog and that you’ll be back tomorrow! 1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role [...]
Tags: allstate, alvaro fernandez, bill reichman, brain fitness, cognifit, conference, david whitehouse, Driving, driving safety, Elizabeth Zelinski, elkhonon goldberg, IMPACT study, jerri edwards, Kunal Sarkar, Lumosity, marian diamond, murali doraiswamy, plasticity, science claims, sharpbrains, shlomo breznitz, summit, teen driving, tom warden
Posted January 18, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain exercise, Brain Fitness Marketing, Brain Fitness Program, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Memory, Neuroscience, Posit Science software, Processing speed, Research studies