Collaboration: Lifeblood of Success

Posit Science is dependent upon many, many relationships inside and outside of the company.

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Posted February 26, 2010 by Steven under Brain Fitness Marketing, Odds and Ends

Research and the Media – Reading Between the Lines

Recently, I read an article about the promise of a nutritional drink called Souvenaid for Alzheimer’s treatment. (My co-worker wrote a great blog post about it a couple of weeks ago.) As reported in CNN, early studies showed the drink had the potential to improve certain types of memory in Alzheimer’s patients.
Then I found another [...]

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Posted February 18, 2010 by Marghi under Brain Fitness Marketing, Brain plasticity, Neuroscience, Odds and Ends, Research studies

Live Blogging the SharpBrains Summit – Day 1

1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage.  We hope you enjoyed the live blog and that you’ll be back tomorrow!
1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role of [...]

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Posted January 18, 2010 by Karen under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Memory, Neuroscience, Posit Science software, Processing speed, Research studies

Dr. Merzenich on SharpBrains – Thoughts on Brain Training, Assessments, Personal Brain Trainers, and More

Recently Alvaro Fernandez of SharpBrains interviewed Dr. Michael Merzenich about his thoughts on a variety of topics, from safe driving to personal brain trainers to lifelong cognitive vitality. They also discussed Dr. Merzenich’s vision of a future filled with personal brain trainers and and improved cognitive assessments. You can read the full article (and a [...]

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Posted January 14, 2010 by Karen under Benefits of Brain Fitness, Brain Fitness Marketing, Odds and Ends

Turning Invention Into Innovation

Brain fitness programs are moving from an invention to an innovation.

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Posted January 7, 2010 by Steven under Brain Fitness Marketing, Odds and Ends

Announcing the Posit Science Brain Games Page

We are pleased to announce that The Posit Science Brain Games page is now live! This page will act as a central repository for all of our free brain game offerings. We will also use this page to promote our mobile and social media offerings. We’ve created the brain games to give our users some [...]

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Posted November 19, 2009 by Marghi under Brain Fitness Marketing, Brain exercise, Brain plasticity, Memory, Odds and Ends, Processing speed

Misleading Science Claims: The Case of Baby Einstein

Disney recently announced that it is offering refunds on Baby Einstein DVDs purchased in the past five years. Why? Baby Einstein claimed to make babies “smarter,” but doesn’t. In fact, research suggests that if anything, watching such DVDs slows learning development in young children. Threatened with a class-action lawsuit, Disney began to offer the refunds. [...]

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Posted November 11, 2009 by Marghi under Benefits of Brain Fitness, Brain Fitness Marketing, Neuroscience, Research studies