Steven Aldrich is traveling to Toronto to spread the word about the power of neuroplasticity.

I had two recent experiences that had me wondering about the importance of evidence in marketing of products. The first experience was in the checkout line at the local grocery store.  There was a display of “Neuro” branded products, e.g., Neuro Gasm, Neuro Bliss, Neuro Sleep.  These products are bit of a mixture of science, [...]

The brain fitness market has expanded rapidly in recent years, and there is now a large selection of computer and on-line brain training exercises to choose from. At one end of the spectrum are games that are purely for entertainment purposes. At the other end are exercises that have been scientifically validated in clinical trials. [...]

It is said that every major war produces a “signature injury.” Society always feels the loss of those who die in battle, but the way most of us experience war is through the surviving veterans who come home and bring with them a new set of medical, scientific, and moral challenges. In World War II, [...]

Depending on where you live, you may have seen our new commercial on TV. We are really proud of it- because it reminds people that among other benefits, Posit Science programs are clinically proven to help people improve their memory and auditory processing, cut crash risk in half, and protect health-related quality of life for [...]

Posit Science is dependent upon many, many relationships inside and outside of the company.

Recently, I read an article about the promise of a nutritional drink called Souvenaid for Alzheimer’s treatment. (My co-worker wrote a great blog post about it a couple of weeks ago.) As reported in CNN, early studies showed the drink had the potential to improve certain types of memory in Alzheimer’s patients. Then I found [...]

1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage.  We hope you enjoyed the live blog and that you’ll be back tomorrow! 1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role [...]

Recently Alvaro Fernandez of SharpBrains interviewed Dr. Michael Merzenich about his thoughts on a variety of topics, from safe driving to personal brain trainers to lifelong cognitive vitality. They also discussed Dr. Merzenich’s vision of a future filled with personal brain trainers and and improved cognitive assessments. You can read the full article (and a [...]

Brain fitness programs are moving from an invention to an innovation.