Our eyes take in a lot of information from the world, but limitations in brain processing means that we can only pay attention to a small portion of it. As a consequence we often fail to notice important information that is clearly in our field of view because our attention is focused elsewhere. One compelling [...]
Tags: crash risk, DriveSharp, Driving, driving safety, UFOV, useful field of view
Posted August 30, 2010 by Peter Delahunt under Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies
Improving the speed and accuracy of processing what you see is gaining traction thanks to insurance carriers and increasing public awareness.
Tags: AAA, allstate, auto insurance, insurance, state farm, The Hartford
Posted August 12, 2010 by Steven Aldrich under DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies
Ed. note: Today we are pleased to present a guest post from Beth Tracton-Bishop, Ph.D, a gerontologist with The Hartford Advance 50 Team and an expert on aging and driver safety. Click on her name above for a full biography. Have you ever heard of the phrase “driving wellness”? It’s a relatively new term that takes [...]
Tags: Driving, driving safety, driving wellness, The Hartford
Posted July 22, 2010 by Beth Tracton-Bishop under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Posit Science software, Processing speed
A recently published study in the journal Psychology and Aging indicated that cognitive ability predicts the quality of our economic decisions better than age does. As associate professor of psychology and neuroscience and director of the Duke Center for Neuroeconomic Studies Dr. Scott Huettel wrote, “It’s not age, it’s cognition that makes the difference in [...]
Tags: Duke, finance, independence, Scott Huettel, Warren Buffett
Posted June 3, 2010 by Ted Baxa under Benefits of Brain Fitness, Neuroscience, Processing speed, Research studies
The BBC did a study that showed that their attempt to create cognitive improvement was unsuccessful … but failed to mention that Posit Science products work.
Tags: alvaro fernandez, BBC, brain training, clinical results, data, mayo clinic, nature, nih, scientifically proven, sharpbrains, usc
Posted April 19, 2010 by Steven Aldrich under Benefits of Brain Fitness, Memory, Processing speed, Research studies
Depending on where you live, you may have seen our new commercial on TV. We are really proud of it- because it reminds people that among other benefits, Posit Science programs are clinically proven to help people improve their memory and auditory processing, cut crash risk in half, and protect health-related quality of life for [...]
Tags: brain fitness, brain training, commercial, contest, giveaway
Posted March 16, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, DriveSharp, InSight, Memory, Posit Science software, Processing speed, Research studies
At the Transportation Research Board annual meeting last year I attended a talk by Dr. Fredric Wolinsky of the University of Iowa. Along with his colleagues, he conducted an analysis of participants in the ACTIVE clinical trial, the largest study of cognitive training performed to date. He found that people who had done ten hours [...]
Tags: ACTIVE study, brain fitness, brain training, Fredric Wolinsky, medical expenditures, Medicare, scientific studies, University of Iowa
Posted February 16, 2010 by Peter Delahunt under Benefits of Brain Fitness, Brain exercise, DriveSharp, Exercise, InSight, Neuroscience, Posit Science software, Processing speed, Research studies
Learning a new skill, like juggling a soccer ball, takes focus and practice … what new skill have you tried recently to push your mind?
Tags: challenge, children, kids, soccer, sports
Posted February 8, 2010 by Steven Aldrich under Brain exercise, Brain plasticity, Physical exercise, Processing speed
11:05 am: This session has now concluded. That is the end of my blogging from the Sharp Brains summit. All the best, Peter. 11:04 am: Dr. Stern believes that improving executive functioning performance with training can increase cognitive reserve. Improving cognitive reserve may delay or reverse the effects of aging. 10:56 am: Now speaking is [...]
Tags: brain fitness, IMPACT study
Posted January 19, 2010 by Peter Delahunt under Benefits of Brain Fitness, Brain exercise, Brain plasticity, InSight, Memory, Neuroscience, Processing speed, Research studies
1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage. We hope you enjoyed the live blog and that you’ll be back tomorrow! 1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role [...]
Tags: allstate, alvaro fernandez, bill reichman, brain fitness, cognifit, conference, david whitehouse, Driving, driving safety, Elizabeth Zelinski, elkhonon goldberg, IMPACT study, jerri edwards, Kunal Sarkar, Lumosity, marian diamond, murali doraiswamy, plasticity, science claims, sharpbrains, shlomo breznitz, summit, teen driving, tom warden
Posted January 18, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Memory, Neuroscience, Posit Science software, Processing speed, Research studies