DriveSharp: Proven To Help Keep You Safe On The Road

Our eyes take in a lot of information from the world, but limitations in brain processing means that we can only pay attention to a small portion of it. As a consequence we often fail to notice important information that is clearly in our field of view because our attention is focused elsewhere. One compelling [...]

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Posted August 30, 2010 by Peter Delahunt under Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies

Auto Insurance Companies, Brain Performance, and Driving Safely

Improving the speed and accuracy of processing what you see is gaining traction thanks to insurance carriers and increasing public awareness.

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Posted August 12, 2010 by Steven Aldrich under DriveSharp, Driving, Driving safety, Neuroscience, Processing speed, Research studies

Four Steps to Enhance Your Driving Wellness

Ed. note: Today we are pleased to present a guest post from Beth Tracton-Bishop, Ph.D, a gerontologist with The Hartford Advance 50 Team and an expert on aging and driver safety. Click on her name above for a full biography. Have you ever heard of the phrase “driving wellness”? It’s a relatively new term that takes [...]

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Posted July 22, 2010 by Beth Tracton-Bishop under Benefits of Brain Fitness, Brain exercise, DriveSharp, Driving, Driving safety, Posit Science software, Processing speed

Investing in your Future

A recently published study in the journal Psychology and Aging indicated that cognitive ability predicts the quality of our economic decisions better than age does.  As associate professor of psychology and neuroscience and director of the Duke Center for Neuroeconomic Studies Dr. Scott Huettel wrote, “It’s not age, it’s cognition that makes the difference in [...]

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Posted June 3, 2010 by Ted Baxa under Benefits of Brain Fitness, Neuroscience, Processing speed, Research studies

BBC Study on Brain Training in Nature Magazine: BBC Brain Training Program Does Not Work

The BBC did a study that showed that their attempt to create cognitive improvement was unsuccessful … but failed to mention that Posit Science products work.

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Posted April 19, 2010 by Steven Aldrich under Benefits of Brain Fitness, Memory, Processing speed, Research studies

I Train To…

Depending on where you live, you may have seen our new commercial on TV. We are really proud of it- because it reminds people that among other benefits, Posit Science programs are clinically proven to help people improve their memory and auditory processing, cut crash risk in half, and protect health-related quality of life for [...]

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Posted March 16, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, DriveSharp, InSight, Memory, Posit Science software, Processing speed, Research studies

UFOV Training Reduces Medical Expenditures

At the Transportation Research Board annual meeting last year I attended a talk by Dr. Fredric Wolinsky of the University of Iowa. Along with his colleagues, he conducted an analysis of participants in the ACTIVE clinical trial, the largest study of cognitive training performed to date. He found that people who had done ten hours [...]

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Posted February 16, 2010 by Peter Delahunt under Benefits of Brain Fitness, Brain exercise, DriveSharp, Exercise, InSight, Neuroscience, Posit Science software, Processing speed, Research studies

Soccer Juggling, Brain Training and A Challenge

Learning a new skill, like juggling a soccer ball, takes focus and practice … what new skill have you tried recently to push your mind?

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Posted February 8, 2010 by Steven Aldrich under Brain exercise, Brain plasticity, Physical exercise, Processing speed

Live Blogging the SharpBrains Summit – Day 2

11:05 am: This session has now concluded. That is the end of my blogging from the Sharp Brains summit. All the best, Peter. 11:04 am: Dr. Stern believes that improving executive functioning performance with training can increase cognitive reserve. Improving cognitive reserve may delay or reverse the effects of aging. 10:56 am: Now speaking is [...]

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Posted January 19, 2010 by Peter Delahunt under Benefits of Brain Fitness, Brain exercise, Brain plasticity, InSight, Memory, Neuroscience, Processing speed, Research studies

Live Blogging the SharpBrains Summit – Day 1

1:38 PM: That’s it for our live blog today- Peter Delahunt will start the live blogging tomorrow morning at 8 AM for Day 2 coverage.  We hope you enjoyed the live blog and that you’ll be back tomorrow! 1:35 PM: Elkhonon Goldberg is the Chief Scientific Advisor to SharpBrains. He begins by discussing the role [...]

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Posted January 18, 2010 by Karen Merzenich under Benefits of Brain Fitness, Brain Fitness Marketing, Brain Fitness Program, Brain exercise, Brain plasticity, DriveSharp, Driving, Driving safety, Exercise, InSight, Memory, Neuroscience, Posit Science software, Processing speed, Research studies